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RESEARCH & REPORTING
Market Entry Research
We deliver market insights to our clients which help their businesses to go beyond their current markets. With our targeted market entry reports, we help our clients to make market entry decisions and shape their entry strategies according to features of the selected markets.
Although the contents of the market entry research differdepending on the attributes of the business and the new market, we generally provide our clients market and growth opportunity assessment, customer insights, competitive business intelligence and distribution channel assessment.
We conduct market entry research for both Turkish companies who want to make global expansion investments and forinternational companies who want to invest in Turkey.
Global Market Research
With our global market research reports, we provide our clients industry research, market sizing and forecast, competitive intelligence, market entry strategy, pricing and sustainability trends, customer insights, technology and innovation trends and distribution channel assessment.
Our global market research reports may include specific analysis from selected regions such as North America, Latin America, Europe, Middle East and Africa and Asia bases on the industry and the market entry decision.
Competitive Research
Through our competitive research we aim to identify your exiting, potential and substitute competitors, evaluate their strengths and weaknesses both company-wise and product or service – wise. By analyzing the biggest competitors of a given market, we identify certain qualities of your products and services such as how they will provide you a comparative advantage or how they may pose a threat to your business
Our competitive research reports will help you not only to discover the existing trends in the market and but also to detect potential gaps in your business plan. In order to achieve this, we simply make an analysis and provide insights that will help you to understand the market, create an efficient marketing plan, identify the gaps in the market and create a strategic plan for your business.
Product & Service Benchmarking
With benchmarking analysis, we aim to measure the performance our clients’ products or services against those which are accepted as the best in industry. By analyzing superior performing products and services, we discover what makes them superior and by identifying their attributes we offer strategies which will fill the gaps in the company’s performance and yieldsignificant improvements.
Our primary goal for benchmarking is to identify internal opportunities for improvement. This includes improving the way how employees understand the cost structures and internal processes, encouraging team building to become more competitive and generalizing the usage of key performance metrics and opportunities for improvement organization-wide.
Company Benchmarking
Our company benchmarking analysis, which can also be described as the competitive benchmarking, helps our clients to make a detailed comparison of their business performances with other companies.
Depending on the needs of the business we perform process benchmarking, strategic benchmarking or performance benchmarking analysis to identify the gaps in the company’s performance and discover opportunities to improve.
Whether you want to improve your internal performance, gain advantage over your competitors or become a market leader, we may provide you the necessary insights which will help you to create the accurate strategy.
Market
Mapping
Our market mapping analysis helps our clients to understand the competitor behavior and detect the gaps in a selected market. Based on different dimensions, we exhibit the potential positions of a product or service can take in a market and provide insights that will help to create a strategic plan.
With our market mapping analysis we help our clients to have a better understanding of customer needs, detect opportunities for growth, manage their marketing and promotion efforts mor effectively and get a higher share of the market.